Hi, I'm Sarah...mum/wife/dog lover/fashion stylist.
I have worked in the Irish fashion industry for over a decade. As a fashion stylist, I have styled shoots for top Irish fashion publications and held the position of chief stylist for Irish Tatler magazine for over 5 years. I have also styled fashion shows for stores such as Harvey Nichols and Divine Boutique and worked on campaigns for brands like Newbridge Silverware, BT2 and Range Rover, to name but a few. I started my personal styling service 'Styled By:' in 2011 and began working one-to-one with clients looking for wardrobe makeovers or sometimes just an outfit for a special occasion.
In 2012 I moved into the world of fast fashion, joining the Dublin Buying Office for Penneys/Primark. The experience was invaluable and gave me a strong commercial awareness and insight into consumer buying habits.
I feel like I have gained a rounded expertise in the fashion industry from fast fashion to high end couture.
Personally, my life and priorities have changed a lot since I started my career: there was a day when I would spend every penny I made on a designer piece, but since becoming a mum I have to be more practical and sensible with my fashion choices...but that doesn't mean I have to be boring!
The aim of this blog is to share my favourite things, not just fashion, but interiors, people, art, nature, beauty, food, travel...but there will be plenty of inspirational outfits, trend tips, personal styling, personal style and lots more!
Hopefully you will enjoy my happy place!